lift_test_indices#
- pymc_marketing.mmm.lift_test.lift_test_indices(df_lift_test, model)[source]#
Get the indices of the lift test results in the model.
Assumes any column in the DataFrame is a coordinate in the model with the same name.
- Parameters:
df_lift_test (pd.DataFrame) – DataFrame with lift test results.
model (pm.Model) – PyMC model with all the coordinates in the DataFrame.
- Returns:
Dictionary of indices for the lift test results in the model.
- Return type:
dict[str, np.ndarray]
- Raises:
MissingLiftTestError – If some lift test values are not in the model.