scale_target_for_lift_measurements#
- pymc_marketing.mmm.lift_test.scale_target_for_lift_measurements(target, transform)[source]#
Scale the target for the lift measurements.
- Parameters:
target (pd.Series) – Series with the target variable.
transform (Callable[[np.ndarray], np.ndarray]) – Function to scale the target.
- Returns:
Series with the scaled target.
- Return type:
pd.Series