utils#
Utility functions for the Marketing Mix Modeling module.
Functions
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Helper function in order to use scikit-learn functions with the xarray target. |
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Compute the second derivative of the extended sigmoid function. |
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Create new spend data for the channel forward pass. |
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Estimate the parameters for the Michaelis-Menten function using curve fitting. |
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Estimate the parameters for the sigmoid function using curve fitting. |
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Find the inflection point of the extended sigmoid function. |
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Generate Fourier modes. |
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Standardize the keys in a dictionary based on a list of keywords. |
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Transform a 1D array using a scikit-learn transformer. |